With over ten years of experience, I have contributed to 200M+ app downloads and $1B+ in subscription revenue across various organizations.
Showcasing My Impact
A Journey Through Successful Growth and Marketing Endeavors
Disney+
Conceptualized data initiatives for Hulu, Star+, Disney+, and ESPN+ products with over 200 Million Subscribers
Guess Jeans
Introduced two new mobile apps that led to a $1.8M incremental revenue, 60% Cart Abandonment Conversion.
Universal Music Group
Implemented CDP across the US & international labels (Justin Beiber, Taylor Swift, and 2000+ other artists websites)
21st Century Fox
Improved Fox Now Push Engagement by 3X in 4 months., and 85% Trial to Paid Conversions for Fox Nation.
Early Growth Mentor
Taught over a dozen professional business workshops and spoken at over 80 conferences and universities in the U.S. and overseas.
Forbes
Contributor and council member with 15 published articles, and 50+ notable mentions
I am a seasoned product and marketing executive with a proven track record of driving revenue, achieving outstanding results in customer growth, and leading cutting-edge marketing strategies.
Little about me
In my personal life, I am an avid traveler, having visited and lived in 16 countries and various states within the US. These experiences have given me a deep understanding of Global Marketing. I currently reside in Los Angeles with my wife and daughter.
As a well-rounded marketing technology leader,
I hold a CS degree major in Telecommunication and a Master's in Digital Innovation. My unique blend of analytics, technology management, product management, and marketing experience helps me make a real impact on the businesses I work with.
My past achievements include impressive results at Guess.com ($20M in 12 months),
T-Mobile (30,000 App Installs for Guess Jeans in 24 hours), and
Disney (Migration from 21CF in 4 months), among others.
I am also a Forbes contributor, with 20+ published articles to my name.
My past achievements
My professional journey has taken me through multiple leading companies and roles, including:
Universal Music Group: Leading CDP platform requirements, solutions, and strategy.
Disney's Fox $71.3B acquisition: Building core customer journeys for 21st Century Fox, which later became the foundation of Disney+.
Guess.com: Leading the Mobile Marketing team and driving growth, activation, retention, and CRM strategy.
Bay Area startups: Heading growth and driving global brand awareness using Humanistic Automation.
With over ten years of experience, I have contributed to 200M+ app downloads and $1B+ in subscription revenue across various organizations.
Looking to hire me?
Are you struggling to grow and retain your customers? Look no further!
Generating 200M+ app downloads and $1B+ in subscription revenue across various organizations.
Consulting
Expertise in Video Streaming.
Comprehensive knowledge of CDP platform requirements, solutions, and strategy.A unique blend of analytics, technology management, product management, and marketing experience.Proven results in driving growth, activation, retention, and CRM strategy.Global marketing insights acquired from living and working in 16 countries.Let's connect and see how I can help you drive growth and delight your customers!
1000+ Minutes of Speaking Content on my social
Speaker or Podcast host
I am also an experienced speaker, having presented to audiences of 100 to 1000+ at events like Growth Marketing Conference, NamesCon, and Social Business Summit, among others.As a thought leader, I have been honored with the Bill & Melinda Gates Scholarship Award and the Swedish Institute Social Innovation Fellowship Award.Additionally, I've served as a Guest Lecturer at renowned universities such as New York University and Lund University.