Make Your Campaigns a Success with Humanistic Automation

Marketing today isn’t the same it used to be even 15 years ago. Now, your marketing strategies need a human touch, which is ironic considering the vast amount of technology that means you can automate your content more easily now. But we can transform this automation into humanistic automation with just these simple steps: Engage…(Continue Reading)

Retaining Customers is Easy – Here’s How to Do It

A lot of businesses don’t care about their customer retention strategies as they’re too focused on attracting new audiences than retaining the old ones. But the fact is, it’s much easier and less costly to retain old customers than to get new ones. Just ask your customers the following questions,Who are they buying for?Is it…(Continue Reading)

How To Personalize Your Mobile Marketing Strategies?

Did you know that 62% of users access the internet using their smartphones and the number of smartphone users is expected to grow around 2.87 billion by the end of 2020? Not just this, 80% of customers use mobile phones to compare the product alternatives and their prices online while shopping at retail stores. These…(Continue Reading)

Getting Started With Personalized Marketing Campaign

Personalized marketing is the act of delivering messages directed to a specific prospect. Because the competition among the brands has gotten tougher and consumers have more options than ever, it has become almost a survival technique for brands to develop a personal connection with their audience to yield their trust for the purpose of driving…(Continue Reading)

Should A Brand Respond To National Tragedy on Social Media?

There has been a national tragedy, what would you do as a communication/marketing professional? How should you respond or should you even respond or stay silent? Situations like these demand urgent decisions, thus, confusing marketing professionals. But that confusion won’t help as one wrong word or mistake can cause great damage to your company’s reputation.Some…(Continue Reading)

How To Select The Right Influencer For Business

Did you know? 63% of marketers today collaborate with at least 10 influencers for a particular campaign. One may ask what is the reason for this exponential growth of influencer marketing?It’s the power of influencers to connect with their audience as trusted peers. Through their authenticity, knowledge, and opinion they can drive sales for different…(Continue Reading)