What Is OTT Advertising, And Why Is It A Trend?

ott

TV has changed a lot over the last few decades, and I expect more changes in the coming years.  For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that 80% of the U.S. adult population used an app or website on their smartphone to consume online content on a weekly basis.  Videos streamed through … Read more

Make Your Campaigns a Success with Humanistic Automation

Marketing today isn’t the same it used to be even 15 years ago. Now, your marketing strategies need a human touch, which is ironic considering the vast amount of technology that means you can automate your content more easily now. But we can transform this automation into humanistic automation with just these simple steps: Engage … Read more

How To Make Your Post Go Viral?

Many social media brands introduce campaigns with the goal of going viral in mind, but not all of them can achieve it with ease. It wasn’t long ago when my own post went viral, receiving 2 million views within 24 hours. The basic tactic I leveraged was that of the rule of 7 which states … Read more

Retaining Customers is Easy – Here’s How to Do It

A lot of businesses don’t care about their customer retention strategies as they’re too focused on attracting new audiences than retaining the old ones. But the fact is, it’s much easier and less costly to retain old customers than to get new ones. Just ask your customers the following questions,Who are they buying for?Is it … Read more

How To Personalize Your Mobile Marketing Strategies?

Did you know that 62% of users access the internet using their smartphones and the number of smartphone users is expected to grow around 2.87 billion by the end of 2020? Not just this, 80% of customers use mobile phones to compare the product alternatives and their prices online while shopping at retail stores. These … Read more

Automation vs Humanistic Automation

It is true that automation is the need of the hour and it can do wonders for you by freeing up your time as you schedule your important task and activities. But does it actually benefit your business to the limit it should? Businesses today thrive on personal connections and trust. Personalization has become excessively … Read more

The Secret Formula of Success

The ultimate goal of every human being is to become successful but only a few know what it takes to achieve success and even fewer people know how to pave their path towards it. Success is not an incident, it is a result of a consistent and deliberate process that starts from within. While the … Read more

Getting Started With Personalized Marketing Campaign

Personalized marketing is the act of delivering messages directed to a specific prospect. Because the competition among the brands has gotten tougher and consumers have more options than ever, it has become almost a survival technique for brands to develop a personal connection with their audience to yield their trust for the purpose of driving … Read more

What Makes Social Media Marketing Fail?

Social media marketing is the bread and butter of every marketer where they have the opportunity to get the highest return on investment in their campaigns. But in today’s digital world, where every brand has its presence on social media and is competing to get the highest share of the audience’s attention, it is difficult … Read more

Should A Brand Respond To National Tragedy on Social Media?

There has been a national tragedy, what would you do as a communication/marketing professional? How should you respond or should you even respond or stay silent? Situations like these demand urgent decisions, thus, confusing marketing professionals. But that confusion won’t help as one wrong word or mistake can cause great damage to your company’s reputation.Some … Read more