The Art of Converting Cold Prospects into Customers!
The first step is to turn prospects into leads. This can be done through blogging which is about consistency and quality. Match your blogs with the most relevant lead magnets or next step CTAs. An ideal lead magnet conversion rate is between 4 and 10%. If your numbers are lower than this, it’s time to change something.
Once you get the leads, the next step is to assign leads to sales reps. A huge discovery is key engagement indicators (KEIs). KEIs ultimately vary business to business, and it’s up to you to determine what is most important.
After identifying a prospect as a lead, it’s time to reach out with an appropriate next step. What you need to do is to set a baseline for your sales reps to determine what qualifies someone as either MQL (Marketing Qualified Lead), and SQL (Sales Qualified Lead).
The next step is for your SQLs to connect and this responsibility depends on the size of your business. Your goal is to get a meeting. If someone reaches out directly via chat, email, or phone, you need to have a system in place for that.
Remember not to limit yourself based on the customer’s engagements rather learn about their future goals. Always establish the next step. In order to achieve a good meeting, you can first plan a demo call so as to minimize errors and maximize success.
At the end of your meeting, you need to immediately discuss when and how the customer would like to move forward. After the sale is over, it’s time to evaluate what happened. The thing about your sales process is that it should be constantly evolving based on feedback and experimentation.
And that’s how HubSpot built a sales funnel that generates $375.6 million every year
What ideas and plans do you have to increase prospects and sales in business?