As a marketing brand, you need to realize that modern marketing is an art and a science all combined into one. To elaborate on that, what I mean is that your modern marketing approach needs to take logic and aesthetics in mind when trying to sell to the audience. Another thing to keep in mind is to make your audience feel like they’re in control.
This control can be given by catering to the customer’s logical thinking and telling them that their goals and their objectives are the only priority, and this logic can be presented creatively, touching the customer’s aesthetic sense. You need to do all of this such that your voice becomes the only one they prefer hearing. Sell to the customer by making them feel under full control through the strategy of giving them what they need, while also getting your point across in the most accurate ways.