How To Increase The Number of Demos Booked

We are living in an era of intense brand rivalry, where customers have multiple choices to buy a single product, so yielding their trust and persuading them to buy what you're selling isn’t an easy task.Enter your text here...

That’s why most of the brands are now focusing on trials/product demonstrations to favorably influence the buyer's decision. Product demos have been found effective to boost sales by an average of 475%, stated by Knowledge Network PDI. But the greatest challenge comes when you have to find the interested buyers who will actually be willing to purchase your product after the demo.

In this blog, I’ll be sharing a 3 step process that can help your brand increase the number of product demos booked for qualified leads.

1- Convince prospects to request a demo

There are a number of things that you can do to attract qualified leads and persuade them to ask for a demo form. Here are 2 things that I will recommend you, first, make a short video briefing about what your product or service does. You might seem that you are giving information about your product but this way you will attract those leads who are really interested to know more about your product saving your time and energy. Second, make the demo form easy to fill by asking important questions only.

2- Quickly decide which leads can be termed as qualified

Before proceeding on to providing the demo, make sure to instantly determine the qualified leads. Start by filtering out generic email addresses and focusing on the business emails only - this way you will be able to determine whether they are a fit for your product or not.

3- Shorten the time from requesting to scheduling

The amount of time between requesting a demo to schedule the demo is the most important element to increase the number of scheduled demos. Make sure to contact the prospect within 5 minutes and schedule the demo as soon as you can.

For a more detailed insight into the above three steps, read my article published by Forbes