More and more brands are getting into the concept of influencer marketing. Almost every day on Twitter you find a brand’s trending hashtag that’s being run by influencers to promote a said brand. If you still haven’t invested in a good influencer marketing campaign for your brand, now is the time for you to begin.
For gaining good results from your influencer marketing campaign, you need to invest in micro-influencers. These are the people who haven’t quite reached a celebrity level but have a good amount of following that trusts them. When micro-influencers promote your brand, the audience automatically believes you to be authentic as you’re getting endorsed by someone with whom they have a relatively personal connection with.
Look for micro-influencers who already know your brand and have experience with using your products or services. This leads to building a better connection through someone who already knows what you can offer, and who can create an authentic knowledge of your brand to spread among audience members.