Did you know that 62% of users access the internet using their smartphones and the number of smartphone users is expected to grow around 2.87 billion by the end of 2020? Not just this, 80% of customers use mobile phones to compare the product alternatives and their prices online while shopping at retail stores. These statistics signify one thing, that more and more people are spending their time on their mobile devices than ever before.
Which makes mobile devices the most preferable medium for brands to reach their target audience with personalized ads that are time and location sensitive. Therefore, various brands are now launching their own mobile apps and working on strategies that optimize the mobile experience of their users.
In my video, I have shared how at Guess, I and the team created an omnichannel marketing strategy that aligned the online and offline experience for their customers. To know more, watch my video.