The growing use of social media platforms such as Instagram and TikTok is adding up dollars in the accounts of an influencer with millions of followers as users scroll and engage with them.
Do you know an Instagram account with at least 1 million followers can make more than $50,000 for a single sponsored post?
That’s huge right?
But here’s something way more interesting: engagement drops when influencers have millions of followers. According to the analysis of 800,000 Instagram users by markerly, engagement of users’ posts is on peak when having 1000 to 10,000 followers.
This shows that followers of small influencers trust the account more and rely on their opinion when making a buying decision because of the strong personal connections that micro-influencers build with their audience. My time at Guess is yet another proof that working with micro-influencers is more beneficial as the return on investment is better than with mega-influencers.
Based on my experiences, here are the 3 benefits of working with micro-influencers
1- They have an engaged following
Engagement of the account is an important determinant otherwise your campaign will not generate the required result. An influencer may have a million followers who see your product getting promoted, but they may not have the engagement which will persuade or involve those followers in the dialog. Micro-influencers may have a thousand followers but they often engage with the post and might not even buy the product but market it for free.
2- They’re cost-effective
Mega-influencers or celebrity influencers most likely will charge you $50,000 for a single sponsored post but why spend that much money when micro-influencers can get you better results with a sponsored post of a few hundred dollars.
3- They’re authentic
Micro-influencers are highly invested in their brand, so they rarely market something they don’t believe. Due to this authenticity, their followers trust them more and are more likely to buy what they recommend.
Want to read more about micro-influencers and how to leverage them for your business? Read my full article published on Forbes: https://bit.ly/2J1yfET